by Scott Linke
So, you need business to boom quickly with little cost and you don’t know what to do?
Fliers and Direct Mail can get pricey.
Newspaper ads and email lists will cost a pretty penny.
What if you could get exposure from your current clients?
You Can Do It with your business card. That little piece of card can have a HUGE impact on your bottom line if you use them as a marketing tool. Not only are they Very Inexpensive but they also offer a wide range of creative avenues that can get your current customers to do the street sales for you.
People have hundreds of business cards given to them from Other businesses, even YOUR competition, so what can you do to make them keep coming back to you.
Offer an incentive. Put something on the card that will keep them coming back AND refer you to their friends and colleagues.
Incentives are great motivators to build your business.
Here are some creative ideas you could use:
Refer 10 people and get 10% off your next purchase.
By adding a line on the back of your card which states,
I have been referred by “x”, YOUR clients will be doing the marketing for you. Give them 10 cards OR more to hand out. Let them fill in their name and just get the cards back when the NEW customer comes in.
“YOUR NEXT APPOINTMENT”
Placing their next appointment on the back of your card will give you insurance that they will be coming back. If they took their precious time to place the appointment then they will KEEP your card on their person or someplace where they will be easily reminded of you. My experience has shown that if they think of you daily then they should be more apt to refer you to their friends and colleagues.
Loyalty Card
Give the customer a reason to buy from you. Put a discount of freebie on the back of your card such as, “Buy 10 get 1 Free”. When they purchase that product, just initial in one of the ten boxes until they have them all filled out. To prevent forgeries, keep their loyalty card with you by the register or somewhere that will not get lost.
“Spend $100.00 and get $5.00 off your next visit.”
This is a great way to get them to spend MORE money AND come back to do it again. You will need cards that give the given amount on it that says, save X amount on your next purchase on the back BUT it has Your logo on the front.
Give Your Sales People Incentive
Use their cards to get referrals. Offer an incentive to your sales staff to get them motivated to sell more, more, more. By placing a “I just met Salesman X” on the back of the card with the customers name, put the referral card on a leader board so the rest of the sales staff can see it and light a fire in them to Beat the Leader.
There are hundreds of creative ways to use that tiny piece of card that can promote Your business and Bring You piece of mind as Your business grows.
Visit www.linkeland.com and Start your incentive program TODAY. With low prices on High Quality Cards, you can and will be able to give your business the boost you deserve. We will give you Heavyweight Full color cards with a high Gloss UV AND Give you the SECOND side of FULL COLOR printing Absolutely FREE.
Go to www.linkeland.com and use our online creator today.
This is truly a place where your state of mind should be wide open to every possibility imaginable.
At Linkeland Creative, we strive for the unusual and the inconceivable. We do not believe in impossible (unless you try to jump to the moon in moonboots), we do not believe that design is limited to what has already been done. The world is changing on a daily basis and we plan on being ahead of each change.
Our goal is to do business the same way we live our lives. We believe that the fun of being alive should not be pushed to side so we can become a clone to the everyday business executives. Dress Shirts and Ties do not work with us but Imagination and Simple Pleasures are always there. We look at the world with a different perspective that could be considered abnormal, obscure, or twisted. An unexpected sound at an random place will makes us laugh. A beautiful flower in the middle of a cracked sidewalk will make us pause. These minor details and experiences are put forth into our designs and work.
The way we think and act may not be for everyone, but it sure does help when you are trying to break the barriers of normality and the same old cookie cutter behaviors. When people need to break out and make a statement, go out and show the world they are there or just get a complete design makeover…
they work with us. We are the kind of people you’ve been looking for.
